The original collection book, published in 2010, showcasing 75 Artists from the early years of The White Rabbit Collection (2000-2009).

For the publication 99 artists were selected representing the breadth and depth of the White Rabbit Collection, and the range of contemporary art from China now.

Each book showcases 33 artists in alphabetical order. The publication, just like the comprehensive collection, is the sum of its parts. 99 different clamshell boxes house 3 books, each executed in 99 cover variations. With the total number of box sets limited to 2475 none is identical.
Inspired by the Little Red Book, the clamshell box execution dictated the typographic approach of the 99 essays introducing the artists. Bold and undone of graphic confetti allowing unhindered reading and appreciation of the depicted artworks.