The WRG Digital Call-Out is for emerging designers and artists. It is open to emerging designers and artists of 18+ years of age.

We encourage applications from domestic and international artists, First Nations artists, artists living with a disability, artists from culturally and linguistically diverse backgrounds, and members of the LGBTIQA+ community.

For this digital call-out, an emerging designer or artist is defined as someone who is not represented by a design agency/company or commercial gallery and is within the first 10 years of their design or artistic practice.

Yes – collaborative group applications are welcome!
Please note that the artist fee will be divided equally among all group members. All collaborators must individually meet the eligibility criteria. If any member of the group is represented by a commercial gallery, works for a design agency, or is employed by a design company, the group will unfortunately not be eligible for the WRG Digital Call-Out.
We strongly recommend ensuring that all collaborators meet the requirements before submitting your application.

As a small team within a not-for-profit organisation, we are committed to supporting you; however, our capacity for in-depth assistance is limited. To assist with your application, we have prepared a downloadable information pack containing essential details, along with a list of frequently asked questions. If you have an enquiry that isn’t addressed in the information pack or in the FAQ’s, please feel free to email us HERE. Our team will do our best to assist you as promptly as possible within our available resources.

Yes, you can, by emailing us HERE.
As we are a small team with limited resources, we kindly ask that you first check our downloadable information pack and review the list of frequently asked questions before reaching out.

There are no financial costs associated with submitting an entry. The WRG Digital Call-Out is free to enter.

The winner of the WRG Digital Call-Out will receive a $2,000 AUD prize and five months of featured promotion on the WRG website landing page. Additionally, they will gain professional support and guidance (as needed) during the digital call-out timeframe. Their work and artist biography will also become a permanent part of the WRG Digital Archive.

The winner will be expected to allow their artwork/design to be featured on the White Rabbit Gallery website landing page for a period of 5 months. If necessary, they may be asked to modify their artwork/design to fit specification changes and work with award-winning creative agency Spring in Alaska on this process. The entrant must agree to all terms and conditions and may be asked to send further information about themselves/their work, to be featured on our WRG Digital Archive.

The application form is located on the White Rabbit Gallery website, on the Digital Call-Out page. You can find it here: https://whiterabbitcollection.org/wrg-digital-call-out/
By clicking the ‘START YOUR APPLICATION’ button at the top of the page, you will be taken to the online application form, or alternatively you can scroll down to find the form. The form includes multiple questions, which involves written responses and ticking boxes. If you can’t finish your application in one go, there is an option to save for later. However, to avoid any unexpected technical issues, we do recommend applicants prepare their answers on a separate document, copying and pasting them in when they are ready to upload the application. Preparing your files to upload in advance is recommended, as well as double checking they match the upload specifications. If you have any issues with uploading your application, please contact media@whiterabbitcollection.org.

The 200-word statement about your WRG Digital Call-Out application should be a short and precise introduction to your work. It should cover the work’s ideas in one short paragraph and could include some of the following points:

• Description of the overall vision, concept and ideas of your artwork.
• An explanation of how your artwork relates and responds to the theme of the WRG Digital Call-Out.
• What image sources, artists, or prior knowledge of the White Rabbit Gallery inspired your artwork. Explain how.
• If you have used a certain technique, describe why is it important to the work.
• How do you intend the audience to respond.
• Why is this opportunity important to your professional development and your artistic practice.

Please use concise language and be sure to triple check your statement for any spelling mistakes and repetition.

We ask about the applicants’ identity so that we can assist with appropriate support and to ensure that the WRG Digital Call-Out process from start to finish, is accessible and inclusive to people of diverse backgrounds. We work in a diverse context so must consider how to adapt and adjust services to all individual needs. Please note, if applicants aren’t comfortable sharing their personal information in the application form, there are options to select ‘prefer not to say’. If there is something applicants’ wish to confidentially discuss before applying, please feel free to contact us HERE.

CALD is the acronym for ‘culturally and linguistically diverse’. This describes a culturally, religiously and linguistically diverse population. It includes people from: a range of ethnicities, people whose first language is not English, immigrants, refugees, and individuals from minority cultural or linguistic groups. As we all live and work in culturally diverse contexts, it is important to reflect community diversity, respect and include communities of culturally and linguistically diverse backgrounds, and acknowledge the great talents of all people.

Your artist CV should be no more than 1x A4 page. It should be in PDF format and no larger than 3MB. It should include a variety of below:

• Personal information: Full name, date of birth, email, website (if applicable).
• Education: Relevant degrees, workshops or training.
• Exhibitions: List of solo and group exhibitions, including dates, titles and venues.
• Awards and Grants: List of grants, scholarships or awards you have received.
• Publications: List of publications, reviews, or articles about your work.
• Commissions: List of commissions you have received, including if possible the client, project title and date.
• Collections: List of publics of private collections where your work is held.
• Other: Include any relevant work experience, residencies or related activities.

Support material refers to information and examples of your work that you submit with your application to provide additional context and support. The support material for this application includes:

• CV (1 page PDF, max file size 3MB).
• Link to your website or 5 previous works.

No, letters of support aren’t required or applicable to this application. Submissions will be assessed by the quality of work and creative response to the theme.

No, extra support material is not permitted.

Please feel free to email us HERE. Our team will do our best to assist you as promptly as possible.

Successful applicants will be contacted by: Monday 21st September – 5pm (AEST)

The selection panel will review and assess all valid applications received. Applications will be assessed on a variety of factors including:

• Compliance to the entry criteria.
• The strength of the submitted artwork.
• How well the submitted artwork responds to the theme.
• The impact that the WRG Digital Call-Out will have on the applicants’ professional development.

The selection panel will consist of:

• Judith Neilson AM – White Rabbit Gallery Founder and Director.
• David Williams – White Rabbit Gallery Curator.
• Hannah McKellar – White Rabbit Gallery Digital Communications Manager.
• Noa Peer – Spring in Alaska Founder and Director.
• Keren Moran – Spring in Alaska Founder and Director.

A conflict of interest is when private interests interfere, or appear to interfere, with official duties. The selection panel and wider WRG team are dedicated to embracing a fair, transparent and merit-based assessment process, free from patronage and favouritism. To ensure all applicants are assessed objectively and fairly the selection panel will declare in full, any actual, perceived or potential conflicts of interest.

The White Rabbit Gallery and all members of the selection panel take the protection of the applicants’ privacy seriously. The White Rabbit Gallery collects and handles personal information in accordance with its legal obligations, including those under the Privacy Act 1988.

As a small team within a not-for-profit organisation, we are committed to supporting you; however, our capacity for in-depth assistance is limited. Feedback on unsuccessful applications won’t be available for this reason.

If you were selected as the Winner of the previous WRG Digital Call-Out, you are not eligible to win again in the immediate next Call-Out. However, you are still welcome to apply and may be considered for a Special Mention. You may reapply to be eligible for the Winner title in any future, non-consecutive WRG Digital Call-Out.

Yes, if you were selected as a Special Mention in the previous WRG Digital Call-Out, you are eligible to apply and be considered for the next Call-Out.

If you work professionally for any of the following types of companies, you are not eligible to apply for the WRG Digital Call-Out:

• Graphic Design Studios
• Web and Digital Design Agencies
• Motion Graphics and Animation Studios
• UI/UX Design Agencies
• Full-Service Design Agencies
• Advertising and Creative Agencies

If you’re unsure about your eligibility, feel free to contact us at media@whiterabbitcollection.org — we’re happy to help clarify.

We’d love to see finished artworks – but works in progress are welcome too! The WRG Digital Call-Out is a brand-new initiative, and as we shape the process, we’re committed to making it as inclusive and flexible as possible.
If you don’t have a fully polished or completed piece, don’t worry – feel free to submit a work in progress. Just be sure to include a strong concept statement that clearly outlines your vision and if your idea resonates with the judging panel, they’re more than happy to support its development during the official development period, if your submission is selected as the winner.

The WRG Digital Call-Out includes a dedicated development period. This is a collaborative phase designed to support the selected artist or designer in refining their work ahead of the official launch. During this time, the winning creative will work closely with the White Rabbit Gallery and Spring in Alaska teams to make any necessary adjustments. This may include:

• Addressing issues with movement or flow.
• Aligning the design to fit seamlessly within our website template.
• Receiving advice to finalise and polish the artwork.

This is also a valuable opportunity to gain firsthand experience working with clients in a professional setting, while receiving creative and technical guidance from industry professionals.

Students are eligible, provided you meet the following criteria:

• You are 18 years or older.
• You are not represented by a commercial gallery, design agency, or employed by a design company.
• You are within the first 10 years of your artistic or design practice.

If you’re still exploring your creative path and haven’t had major exhibitions or professional opportunities in the past 10 years, you most likely qualify. If you’re unsure about your eligibility or have questions about your specific situation, don’t hesitate to reach out to us at: media@whiterabbitcollection.org
Our team is more than happy to assist.

Yes, you can still apply for the WRG Digital Call-Out. If you are selected as the winner and don’t have an ABN, that’s absolutely fine. We will provide the necessary Australian Tax Office (ATO) forms for you to complete instead.

If you haven’t exhibited your work before, that’s completely okay. Your artist CV can include any experiences, education, or achievements that relate to your creative practice. Even if your CV currently only includes basic details like ‘Personal Information’ and ‘Education’, that’s absolutely fine. If this is your first time putting together an artist CV, think of it as a great starting point—something you can continue to build and update as your career develops. It’s completely normal for emerging artists to have a shorter CV, and this is not a disadvantage for your application.
Need help getting started? The National Association for the Visual Arts (NAVA) provides a useful overview and CV template. You can find the link to their resource here: https://visualarts.net.au/media/uploads/files/Template_CV_template_JCS.pdf

At this stage, the WRG Digital Call-Out is dedicated to supporting emerging artists and designers—those who are still establishing their practice and navigating the early stages of their careers.
This initiative was created with accessibility in mind, aligning with one of Judith Neilson’s core philanthropic goals: to make art more inclusive and available to all.
The WRG Digital Call-Out is a gift to early-career creatives—an opportunity to be seen, supported, and celebrated. It’s also a way to encourage audiences to engage with artists from the very beginning of their journey.
As the WRG Digital Call-Out is in its beginning stages, we’re open to feedback and ideas for future editions. If you have suggestions or thoughts you’d like to share, please email us at: media@whiterabbitcollection.org